Sunday, October 13, 2013

Advertisement and how it's effects the people.

Advertisement is a notice or announcement in a public medium promoting a product, service, or, event. Though these are supposed to be used to help people, most advertisements of today's society tend to be more of a "gimmick" rather than a helpful took. 

Advertisers use different strategies like free giveaways, discounts or even travel opportunities to appeal to people to gain customers. For example, let's say a cruise is being given away. Advertisers show first a beautiful photo to appeal to the eye of the people. This increases the peoples desire to want to go there because they are pulled in by beauty. 

Next they try to include free things they will receive if they take the trip knowing that people of today's society focusing on saving money for buying resources. If they don't have to pay for supplies of a resource it increases there demand to go on the trip. 

Next they show people who have done it before or testimonials. People tend to trust things and spend money on things that they seen people do or enjoy, especially if they know the people. People do not want to things that will make them unhappy. So seeing someone on the cover of a magazine smiling and relaxing appeals to the buyer and increases the desire of getting the buyer to want to go on the cruise.

Also advertisers use the need vs want situation. They advertise it as being something that they need that way it will look more important to them and they will focus on it even more instead of brushing it to the side. Most people, especially in hard economic times, focus on there needs which means that they are not going to be looking at traveling. So I order to get the people to buy this trip they advertise this as some place they need to go that will better them or help them release stress and make there life better.

All of these examples are ways advertisers use "gimmicks" to get people to make choices on whether to get people to spend there money on things that they really don't need. Without advertisements people would probably focus on there needs rather then there wants and desires that entertain them.

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